Campaign data
Load your campaign measurement, brand tracker or opinion survey directly into Stella. Ask what worked, what didn’t, and how different segments responded.
Stella Research Engine™ by Demoskop
Built for research. Powered by AI. Grounded in evidence.
Stella Research Engine™ is an AI research platform by Demoskop, designed to help insight teams analyse data, surface findings and move from information to decisions faster, without losing the rigour, context and human judgement that good research depends on.
Built to be right, not just fast.
Grounded in controlled sources, uploaded files and structured research data.
What Stella does
Upload your research data. Start asking questions.
Stella helps insight teams work faster without losing control. Upload survey results, brand trackers, opinion surveys or spreadsheets, and start exploring.
No manual spreadsheet work needed. No waiting for analysis cycles. Just grounded answers, based on your data and your questions.
Excel analysis
Drop in your spreadsheets and ask anything. Cross-tabulations, trend analysis, outlier detection – the agent handles the heavy lifting and explains what it finds.
Multi-source
Combine your own data with external sources via API. Merge proprietary research with demographics, consensus results or open data sources.
Built to be trusted
Data stays within the EU. Your data never trains our models.
Stella is built to be right, not just fast.
All data is processed and stored in EU-based Azure environments, in full compliance with GDPR and designed to support AI Act requirements.
What you upload to Stella stays yours. We never use your data, documents or results to train AI models.
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Data stays within the EU
Processed and stored in EU-based Azure environments.
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Your data never trains our models
We never use your data, documents or results for training.
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Strong encryption & access control
Data is protected in transit and at rest. Strict access controls.
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Always on the latest models
Stella combines the best available AI models in an independent system.
The team behind Stella
Research expertise. AI architecture. Systems rigour.
Stella is built by a multidisciplinary team combining research expertise, AI development, product thinking, systems architecture and information security.
Karin Nelsson
CEO
Brings strategic leadership, deep research experience and a clear view of what high-quality insight work requires.
Elf Bard
Jenny Storm
Research and Automation Engineer
Connects Stella to the practical standards, workflows and quality expectations behind professional research delivery.
Half-Elf Ranger
Camilla Malmberg
Product Owner Stella
Turns research needs, user feedback and product decisions into workflows that make Stella useful in real client work.
Human Fighter
Patrik Brink
Head of Systems and Technology
Builds and maintains the systems foundation that keeps Stella stable, secure and ready for professional research work.
Dwarf Paladin
Pedro Gruvhagen
Head of AI and Transformation
Leads the AI development behind Stella, with focus on grounded outputs, scalable architecture and reliable research intelligence.
Elf WizardSupported by Demoskop’s wider team of researchers, analysts and consultants.
Built by Demoskop
Research expertise, translated into AI-powered workflows.
Stella is developed by Demoskop, a Swedish research and insight company with more than 35 years of experience in understanding people, opinions, markets and behaviour.
That matters. Stella was not built in isolation from real research work. It has been shaped by researchers, product thinkers, AI specialists and systems experts who work close to real clients, real data and real deadlines.
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35+ years of research
Experience from market research, opinion analysis and strategic insight.
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ISO 27001 certified
Stella is part of Demoskop’s certified information security environment.
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ESOMAR member
Grounded in professional standards for research, insights and analytics.
Ready to see Stella in action?
Book a demo and explore how Stella can support your research workflows.
Bring your own data, questions or use cases. We’ll show how Stella can help your team move from complex information to clearer decisions.